Design Drives Business – The Proof is in the Numbers

This article by Fast Company will make you want to be a design-driven company – like, right this second. Time to ask yourself honestly, "Does my company or organization put design first?" So… you're not Coca Cola nor do you have their marketing budget. How can a small business or organization do this? Study closely what the big design-driven corporations are doing and why it works, when it comes to user experiences, visual branding, social marketing and advertising and apply the same philosophy on a smaller scale to your marketing strategy. Learn what "great" design truly is, and enlist a creative team to help you apply it strategically. Then kick back, smile and watch the numbers.

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9 Branding Rules to Live By - Inc.

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